Business communication : making connections in a digital world / Raymond Vincent Lesikar ; Marie Elizabeth Flatley and Kathryn Rentz

By:

Lesikar, Raymond Vincent

Material type: Text

TextPublication details: New Delhi : Tata Mc Graw Hill, 2008.Edition: 11th edDescription: xxvii, 639 pages : illustrations ; 29 cmISBN:

9789351340065

Subject(s):

DDC classification:

651.74

Contents:

Part one : Introduction. Communication in the workplace. Part two : Fundamentals of business writing. Adaptation and the selection of words -- Construction of clear sentences and paragraphs -- Writing for effect. Part three : Basic patterns of business messages. The writing process and an introduction to business messages -- Directness in good-news and neutral messages -- Indirectness in bad-news messages -- Indirectness in persuasive messages -- Strategies in the job-search process. Part four : Fundamentals of report writing. Basics of report writing -- Short reports and proposals -- Long, formal reports -- Graphics. Part five : Other forms of business communication. Informal oral communication -- Public speaking and oral reporting. Part six : Cross-cultural communication, correctness, technology, research. Techniques of cross-cultural communication -- Correctness of communication -- Technology-enabled communication -- Business research methods.

Summary: Aims to provide both student and instructor with the tools needed to navigate through the complexity of the modern business communication environment. This book also features examples that are both consumer-and business-oriented

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
AIT-MBA Donated Books	Acharya Institute of Technology	Acharya Institute of Technology	651.74LES F (Browse shelf(Opens below))	Available		AIT-MBDB457

Part one : Introduction. Communication in the workplace. Part two : Fundamentals of business writing. Adaptation and the selection of words --
Construction of clear sentences and paragraphs --
Writing for effect. Part three : Basic patterns of business messages. The writing process and an introduction to business messages --
Directness in good-news and neutral messages --
Indirectness in bad-news messages --
Indirectness in persuasive messages --
Strategies in the job-search process. Part four : Fundamentals of report writing. Basics of report writing --
Short reports and proposals --
Long, formal reports --
Graphics. Part five : Other forms of business communication. Informal oral communication --
Public speaking and oral reporting. Part six : Cross-cultural communication, correctness, technology, research. Techniques of cross-cultural communication --
Correctness of communication --
Technology-enabled communication --
Business research methods.

Aims to provide both student and instructor with the tools needed to navigate through the complexity of the modern business communication environment. This book also features examples that are both consumer-and business-oriented

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