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1.
Essentials of service marketing: concepts, strategies and cases by Series: ;
Edition: 2
Material type: Text Text; Literary form:
Publication details: Singapore Thomson Learning 2002
Availability: Items available for loan: Acharya Institute of Technology (1)Call number: 658.8.

2.
Marketing of Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2006
Availability: Items available for loan: Acharya School of Management (1).

3.
Marketing of Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2006
Availability: Items available for loan: Acharya School of Management (1).

4.
Marketing of Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2006
Availability: Items available for loan: Acharya School of Management (1).

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