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161.
Marketing management by Series: ;
Edition: 11
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 658.8.

162.
Consumer behavior - buying, having and being by Series: ;
Edition: 5
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for loan: Acharya Institute of Technology (1).

163.
Research for marketing decisions by Series: ;
Edition: 5
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

164.
Personnel/Human resource management by Series: ;
Edition: 3
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 658.5.

165.
Advertising principles and practice by Series: ;
Edition: 5
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2000
Availability: Items available for loan: Acharya Institute of Technology (1)Call number: 659.1.

166.
Product management in India by Series: ;
Edition: 2
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 658.5054.

167.
Marketing of agricultural products by Series: ;
Edition: 9
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 380.141.

168.
International marketing research by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2000
Availability: Items available for loan: Acharya Institute of Technology (1)Call number: 658.84.

169.
Social research methods by Series: ;
Edition: 3
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

170.
Global marketing management by Series: ;
Edition: 7
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 658.848.

171.
Materials management - proceedures texts and cases by Series: ;
Edition: 2
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2001
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

172.
Integrated advertising, promotion and marketing communications by Series: ;
Edition: 2
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2004
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 659.1.

173.
Investments by Series: ;
Edition: 6
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

174.
Foundations of marketing theory by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

175.
Exploring corporate strategy - text and cases by Series: ;
Edition: 6
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for loan: Acharya Institute of Technology (1)Call number: 324.72.

176.
Embracing uncertainity by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

177.
Strategic brand management : Buiilding measuring and managing brand equity by Series: ;
Edition: 2
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2003
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

178.
Unlocking knowledge assets by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

179.
Understanding organizations by Series: ;
Edition: 1
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2002
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1).

180.
Product management in India by Series: ;
Edition: 2
Material type: Text Text; Literary form:
Publication details: New Delhi Prentice Hall of India Private Ltd 2004
Availability: Items available for reference: Acharya Institute of Technology: Not For Loan (1)Call number: 658.56054.

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