TY - BOOK AU - Kashyap, Pradeep & Raut, Siddartha TI - The rural marketing book SN - 978-81-7722-558-8 PY - 2010/// CY - New Delhi PB - Biztantra Publishers KW - Rural marketing N2 - rural marketing environment,rural economy,rural consumer behavior,rural market research,targeting,segmenting,positioning,product,pricing,distribution,communication strategy,infrastructure ER -