Etzel, Michael J <br/><br/>
Marketing 

 - 14th ed. 
 - New Delhi  Tata McGraw-Hill   2007 
 - xxvi, 880p. 
<br/><br/><label>ISBN: </label>9780070151567 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ