TY  - GEN
AU  - Das, Gopal
AU  - Das, Gopal
ED  - Aaker, David A ; Kumar, V ; Leone, Robert P ; Day, George S
TI  - Marketing Research
SN  - 978-81-265-712-5
PY  - 2019///
CY  - New Delhi
PB  - Wiley India Private Limited, New Delhi
KW  - Marketing Research
ER  -