Kotler, Philip. <br/><br/>
Marketing Management 

 - 15th ed. 
 - Chennai  Pearson  2016 
 - xxvi, 750p. 
<br/><br/> Includes Appendix and Glossary  
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT