Kotler, Philip <br/><br/>
Principles of Marketing  

 - 1995  Prentice Hall of India Private Ltd.,  New Delhi 
 - xix, 692+24p 
<br/><br/><label>ISBN: </label>81-203-0930-8 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT