TY  - BOOK
AU  - Appnnaiah, H.R. ,
TI  - Marketing management: As per new CBCS syllabus for 4th sem BBA Bangalore university
SN  - 9789352625857
PY  - 2019///
CY  - Mumbai
PB  - Himalaya publishing house
KW  - marketing management
KW  - Introduction marketing
KW  - Marketing mix
KW  - Market segmentation
KW  - Customer relationship
ER  -