TY - BOOK AU - Roy, Sanjit Kumar AU - Roy, Sanjit Kumar ED - Mutum, Dilip S TI - Services marketing cases in emerging markets : An asian perspective SN - 978-3-319-32968-0 U1 - 338.4700095 ROY 22 CY - Swizerland PB - Springer international publishing KW - Services marketing cases in emerging markets KW - An asian perspective ER -