Appannaiah,H.R., <br/><br/>
Marketing management :  

 - Mumbai :  Himalaya publishing house,  2016. 
 - 310p, :  18cm. 
<br/><br/><label>ISBN: </label>9789352625857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management <br/>Marketing service 
<br/><br/><label>Dewey Class. No.: </label>658.8