TY  - GEN
AU  - Tripathi,Nistha
TI  - No shortcuts : : rare insights from 15 successful start-up founders /​ 
SN  - 9789352808267
U1  - 658.1 23
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Management Science
KW  - Entrepreneurship-Case studies
KW  - Organizational Behavior
KW  - Industrial Management
N1  - Cover
Table of Contents
Foreword
Introduction
How to Use This Book?
A Note on the Interviewees
PART 1 Ideation, Validation and Pivoting
1 Girish Mathrubootham: Freshworks
2 Nithin Kamath: Zerodha
3 Paras Chopra: Visual Website Optimizer (Wingify)
4 Nikhil Rasiwasia: Fashiate
PART 2 Traction and Virality
5 Gaurav Munjal, Roman Saini and Hemesh Singh: Unacademy
6 Prasanna Sankar: LikeALittle
7 Nandini and Ankit Maheshwari: Instablogs
PART 3 Business Model and Fundraising
8 Tarun Mehta: Ather Energy
9 Amit Ranjan: SlideShare
10 Ankit Gupta: Pulse
11 Ankur Singla: Akosha
PART 4 Sales and Marketing
12 Varun Aggarwal: Aspiring Minds
13 Deepak Syal and Chakshu Kalra: GreyB
PART 5 People, Operations and Customer Service
14 Jaydeep Barman: Faasos
15 Sameer Guglani: Madhouse
About the Author
Gratitude
N2  - Discovers the art behind building a successful startup through in-depth interviews of 15 exemplary founders that bring out the lesser known details of what worked and what did not
ER  -