Tripathi, Nistha   <br/><br/>
No shortcuts :   rare insights from 15 successful start-up founders /​  
Nistha Tripathi. 
 - New Delhi :  Sage Publications India Pvt Ltd,  2018. 
 - xxiv, 279p. :  ill. ;  18 cm. 
<br/><br/>Cover<br/>Table of Contents<br/>Foreword<br/>Introduction<br/>How to Use This Book?<br/>A Note on the Interviewees<br/>PART 1 Ideation, Validation and Pivoting<br/>1 Girish Mathrubootham: Freshworks<br/>2 Nithin Kamath: Zerodha<br/>3 Paras Chopra: Visual Website Optimizer (Wingify)<br/>4 Nikhil Rasiwasia: Fashiate<br/>PART 2 Traction and Virality<br/>5 Gaurav Munjal, Roman Saini and Hemesh Singh: Unacademy<br/>6 Prasanna Sankar: LikeALittle<br/>7 Nandini and Ankit Maheshwari: Instablogs<br/>PART 3 Business Model and Fundraising<br/>8 Tarun Mehta: Ather Energy<br/>9 Amit Ranjan: SlideShare<br/>10 Ankit Gupta: Pulse<br/>11 Ankur Singla: Akosha<br/>PART 4 Sales and Marketing<br/>12 Varun Aggarwal: Aspiring Minds<br/>13 Deepak Syal and Chakshu Kalra: GreyB<br/>PART 5 People, Operations and Customer Service<br/>14 Jaydeep Barman: Faasos<br/>15 Sameer Guglani: Madhouse<br/>About the Author<br/>Gratitude. 
<br/><br/> Discovers the art behind building a successful startup through in-depth interviews of 15 exemplary founders that bring out the lesser known details of what worked and what did not 
<br/><br/><label>ISBN: </label>9789352808267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Science<br/>Entrepreneurship-Case studies.
<br/><br/><label>Subjects--Index Terms: </label>Organizational Behavior. Industrial Management 
<br/><br/><label>Dewey Class. No.: </label>658.1  / TRI