TY  - GEN
AU  - Sheen,Raymond
TI  - HBR guide to building your business case /​ 
SN  - 9781633690028	
U1  - 658.4012 23
PY  - 2015///
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press, 
KW  - SLSH
KW  - Business planning.
KW  - Strategic planning
KW  - New business enterprises -- Planning
KW  - Business Communication
KW  - Meetings &​ Presentations
N1  - Includes index; Introduction : success is enabling a wise decision
Prepare. Know the basics of making a case ; Learn how your company evaluates cases
Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives
Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level
Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks
Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next?
Appendix A : avoid common mistakes
Appendix B : How to give a killer presentation /​ by Chris Anderson, Ted Curator.
Machine generated contents note: Success is enabling a wise decision
Section 1 PREPARE
1.Know the Basics of Making a Case
You're telling a story about how to meet a business need
2.Learn How Your Company Evaluates Cases
Seek counsel from those who know what will fly
Section 2 GET TO KNOW YOUR AUDIENCE
3.Figure Out Who's Calling the Shots
Who really has the authority to give your project the green light?
4.Understand Your Audience's Objectives
Find out what your stakeholders care about
Section 3 BUILD THE CASE
5.Clarify the Need
What pain are you trying to alleviate? What opportunity are you pursuing?
6.Build a Cross-Functional Team
You need multiple perspectives to find the right solution
7.Consider Alternatives
The tough part is ruling out options
8.Think Through the "How" at a High Level
Pave the way for realistic estimates
Section 4 CRUNCH THE NUMBERS
9.Estimate Costs and Benefits
Contents note continued: Peg them to categories in your company's P&​L
10.Calculate ROI
Spreadsheets make it fairly painless
11.Account for Risks
Weigh the "what ifs"
Section 5 PRESENT YOUR CASE AND MOVE FORWARD
12.Prepare Your Document
Summarize your story and support it with data
13.Shop Your Case Around
Drum up support before decision time
14.Are You Ready to Present?
Use this brief checklist to make sure you've covered all the bases
15.Make Your Pitch
Appeal directly to decision makers
16.Get to a Decision
"Yes" is meaningless unless stakeholders commit resources
17.What Next?
Get started, even if it means heading back to the drawing board
N2  - You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that
ER  -