TY  - GEN
AU  - Garner,Bryan A.
TI  - HBR guide to better business writing:  engage readers, tighten and brighten, make your case / 
T2  - Harvard business review guides
SN  - 9781422184035
U1  - 808.06665 23
PY  - 2013///
CY  - Boston, Mass.
PB  -  Harvard Business Review Press, 
KW  - SLSH
KW  - Business.
KW  - Management
KW  - Business writing
KW  - Commercial correspondence
N1  - Includes bibliographical references and index; ntroduction : Why you need to write well
Section 1: Delivering the Goods Quickly and Clearly
1. Know why you’re writing
2. Understand your readers
3. Divide the writing process into four separate tasks
4. Before writing in earnest, jot down your three main points—in complete sentences
5. Write in full—rapidly
6. Improve what you’ve written
7. Use graphics to illustrate and clarify
Section 2 : Developing Your Skills
8. Be relentlessly clear
9. Learn to summarize—accurately
10. Waste no words
11. Be plain-spoken: Avoid bizspeak
12. Use chronology when giving a factual Account
13. Be a stickler for continuity
14. Learn the basics of correct grammar
15. Get feedback on your drafts from colleagues
Section 3 : Avoiding the Quirks That Turn Readers Off
16. Don’t anesthetize your readers
17. Watch your tone
Section 4 : Common Forms of Business Writing
18. E-mails
19. Business Letters
20. Memos and Reports
21. Performance Appraisals
Appendixes
A. A Check List for the Four Stages of Writing
B. A Dozen Grammatical Rules You Absolutely Need to Know
C. A Dozen Punctuation Rules You Absolutely Need to Know
D. Common Usage Gaffes
E. Some Dos and Don’ts of Business-Writing Etiquette
F. A Primer of Good Usage
N2  - Don't let your writing hold you back! When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you "must" cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them
ER  -