Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renee Mauborgne.
- Boston, Massachusetts : Harvard Business Review Press, ©2015
- xxviii, 287 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781625274496
New products.
Market segmentation.
658.8/02 / KIM