TY  - BOOK
AU  - KOTLER, Philip;KELLER, Kevin Lane
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 KOT 
PY  - 2017///
CY  - Noida
PB  - Pearson Education Ltd
KW  - Marketing management(658.8)
N1  - building strong brands ; communication ; creating value ; customers ; digital ; excellence ; global markets ; insight ; management ; markeeting research ; Marketing ; mass ; memo ; retailing ; social media ; wholesaling
ER  -