MATHUR U C <br/><br/>
Advertising Management 

 - 3rd 
 - New Delhi  New age international (P) Limited, Publishers  2009 
 - xviii,368 
<br/><br/> Advertising ; Management 
<br/><br/><label>ISBN: </label>9788122421514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising organisation(659.112)
<br/><br/><label>Dewey Class. No.: </label>659.112 MAT