TY - BOOK AU - KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR TI - Marketing Management: A South Asian Perspective SN - 978-81-317-1683-0 PY - 2009/// CY - New Delhi PB - Dorling Kindersley (India) Private Limited KW - Marketing Management N2 - Marketing,Management,Marketing Management ER -