TY - BOOK AU - KRISHNAMACHARYALU, C S G AND LALITHA, RAMAKRISHNAN TI - Rural Marketing: Text and Cases SN - 978-81-317-3263-2 PY - 2011/// CY - New Delhi PB - Dorling Kindersley (India) PVT. Ltd. KW - Rural Marketing N2 - Rural,Marketing,Rural Marketing ER -