BATESON, JOHN E G AND HOFFMAN, DOUGLAS K <br/><br/>
Services Marketing   

 - 4th 
 - New Delhi  Cengage Learning India Private Limited  2012 
 - XVII+468P 
 -   .
<br/><br/> Services,Marketing,Service Marketing 
<br/><br/><label>ISBN: </label>978-81-315-1697-8 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing