TY  - BOOK
AU  - BATESON, JOHN E G AND HOFFMAN, DOUGLAS K
TI  - Services Marketing
SN  - 978-81-315-1697-8
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning India Private Limited
KW  - Service Marketing
N2  - Services,Marketing,Service Marketing
ER  -