TY  - BOOK
AU  - ZETHAML, VALARIE A AND ET'AL
TI  - Services Marketing: Integrating Costumer Focus Across the Firm
SN  - 978-1-25-902681-2
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education ( India) Private Limited
KW  - Service Marketing
N2  - Services,Marketing,Service Marketing
ER  -