Gupta. S.L <br/><br/>
Marketing research   

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 - New Delhi  Excel Books Pvt Ltd  2010 
 - 599 
 -   .
<br/><br/> basic concepts, research design, decision making, attitude measurement, scaling, methods of data collection, sampling, hypothesis,data tabulation, data analysis, application of marketing research, product research, consumer research 
<br/><br/><label>ISBN: </label>978-81-7446-345-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing research