TY  - BOOK
AU  - Zeithaml, Valarie & etal
TI  - Services marketing: Integrating customer focus across the firm
SN  - 978-0-07-066007-6
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Ltd
KW  - Services marketing
N2  - focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
ER  -