BELCH, GEORGE E AND BELCH, MICHAEL A <br/><br/>
Advertising and Promotion   

 - 6 
 - New Delhi  Tata Mcgraw hill LTd  2006 
 - 779 
 -   .
<br/><br/> integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control 
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing