TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Service marketing: Text and cases
PY  - 2006///
CY  - New Delhi
PB  - Tata Mcgraw hill LTd
KW  - Marketing
N2  - 7 ps of services marketing - product,place,promotion,price,people,physical evidence, process,integrated service strategy, globalization, retailing, customer relationship management
ER  -