Nargundkar, Rajendra <br/><br/>
Service marketing  Text and cases 

 - 2 
 - New Delhi  Tata Mcgraw hill LTd  2006 
 - 451 
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<br/><br/> 7 ps of services marketing - product,place,promotion,price,people,physical evidence, process,integrated service strategy, globalization, retailing, customer relationship management 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing