ZEITHAML, VALARIE A and BITNER, MARY JOE <br/><br/>
Services Marketing   

 - 3rd 
 - New Delhi  Tata McGraw-Hill Education Pvt Ltd  2003 
 - 668P 
 -   .
<br/><br/> Services,Marketing,Service Marketing 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing