TY  - BOOK
AU  - Mathur U.C
TI  - Advertising management
SN  - 81-224-1327-7
PY  - 2002///
CY  - New Delhi
PB  - New Age International Private Limited
KW  - Marketing
N2  - marketing mix,objectives, advertising agency,working, consumer behavior, market segmentation, advertising research, media planning, budget,creative strategy,art direction, sales promotion,web marketing
ER  -