Mathur U.C <br/><br/>
Advertising management   

 - 1 
 - New Delhi  New Age International Private Limited  2002 
 - 378 
 -   .
<br/><br/> marketing mix,objectives, advertising agency,working, consumer behavior, market segmentation, advertising research, media planning, budget,creative strategy,art direction, sales promotion,web marketing 
<br/><br/><label>ISBN: </label>81-224-1327-7 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing