TY  - BOOK
AU  - Keller, Kevin Lane ; Parameswaran, M.G ; Jacob, Isaac
TI  - Strategic Brand Management: Building, Measuring, And Managing Brnd Equity
SN  - 978-81-317-5689-8
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Strategic Brand Management
N2  - Strategic,Brand,Management,Strategic Brand Management
ER  -