TY  - BOOK
AU  - GUPTA, S L
TI  - Brand Management: Text and Cases: An Indian Perspective
SN  - 81-8318-279-8
PY  - 2005///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing
N2  - Brand,Management:,Text,and,Cases,Marketing
ER  -