GUPTA, S L <br/><br/>
Brand Management: Text and Cases  An Indian Perspective 

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 - Mumbai  Himalaya Publishing House  2005 
 - 202P 
 -   .
<br/><br/> Brand,Management:,Text,and,Cases,Marketing 
<br/><br/><label>ISBN: </label>81-8318-279-8 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing