TY  - BOOK
AU  - VILANILAM, J V AND VARGHESE, A K
TI  - Advertising Basics: A Resource Guide for Beginners
SN  - 978-0-7619-9810-5
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Advertising Marketing
N2  - Advertising,Basics,Advertising Marketing
ER  -