TY  - BOOK
AU  - SEMENIK, RICHARD J AND ET'AL
TI  - Advertising and Promotions: An Integrated Brand Approach
SN  - 978-81-315-1735-3
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning India Private Limited
KW  - Advertising Marketing
N2  - Advertising,and,Promotions,Advertising Marketing
ER  -