TY  - BOOK
AU  - Mathur. U.C
TI  - Rural marketing: Text and cases
SN  - 978-81-7446-640-2
PY  - 2008///
CY  - New Delhi
PB  - Excel Books Pvt Ltd
KW  - Rural marketing
N2  - plan, policies,purchase process,pricing,advertising, sales promotion,rural competitions,rural development plans,rural sales force, distribution of goods, strategies,innovations,cottage industry and artisan products
ER  -