TY - GEN AU - Ganis, Matthew AU - Ganis, Matthew ED - Kohirkar, Avinash TI - Social Media Analytics: Techniques and Insights for Extracting Business Value out of Social Media SN - 978-93-325-7846-3 U1 - 658.872 23 PY - 2017/// CY - Noida PB - Pearson India Education Services Private Limited KW - Social Media Analytics ER -