TY  - GEN
AU  - Ramaswamy, V S
AU  - Ramaswamy, V S
ED  - NamaKumari, S
TI  - Marketing Management: Indian Context, Global Perspective 
SN  - 978-93-528-0738-3
U1  - 658.8 23
PY  - 2021///
CY  - New Delhi
PB  - Sage Publication PVT LTD 
KW  - Marketing Management
ER  -