TY  - GEN
AU  - Kumar, S Ramesh
AU  - Kumar, S Ramesh
ED  -  Krishnamurthy, Anup
TI  - Advertising, Brands, and Consumer Behavior: the Indian Context
SN  - 978-93-5388-392-8
U1  - 659.109 23
PY  - 2020///
CY  - New Delhi
PB  - Sage Publication PVT LTD 
KW  - Advertising, Brands, and Consumer Behavior
ER  -