Kumar, S Ramesh <br/><br/>
Advertising, Brands, and Consumer Behavior  the Indian Context 

 - New Delhi  Sage Publication PVT LTD   2020 
 - xiv, 273p. 
<br/><br/><label>ISBN: </label>978-93-5388-392-8 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>659.109  / KUM