Crawford, Merle <br/><br/>
New Products Management 

 - 11th 
 - Chennai  McGraw Hill Education (India) Private Limited   2023 
 - xviii, 546p. 
<br/><br/><label>ISBN: </label>978-93-899-49-81-0 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.5  / CRA