TY - GEN AU - Lamb, Charles W AU - Lamb, Charles W. ED - Hair, Joseph F TI - MKTG ; A South Asian Perspective SN - 978-81-315-2034-5 U1 - 658.8 23 PY - 2016/// CY - Delhi PB - Cengage Learning India PVT LTD KW - MKTG ; A South Asian Perspective ER -