TY  - BOOK
AU  - KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC
TI  - Strategic Brand Management
SN  - 978-81-317-5689-8
U1  - 658.827 
PY  - 2013///
CY  - New Delhi
PB  - Dorling Kindersley (India) PVT. Ltd.
ER  -