TY  - GEN
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing Management
SN  - 9789332557185
U1  - 658.8 KOT 
PY  - 2016///
CY  - Chennai
PB  - Pearson
KW  - Marketing Management
N1  - Includes Appendix and Glossary
ER  -