TY  - BOOK
AU  - Kotler, Philip
AU  - Kotler, Philip
ED  - Armstrong, Gary; Agnihotri, Prafulla Y
TI  - Principles of Marketing : A South Asian Perspective 
SN  - 978-81-317-3101-7
U1  - 658.8 KOT 22
PY  - 2010///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Principles of Marketing
ER  -