TY  - BOOK
AU  - Appannaiah, H.R. ,
TI  - Services management: As per new CBCS syllabus for 4th sem BBA
SN  - 9789352020959
PY  - 2019///
CY  - Mumbai
PB  - Himalaya publishing house
KW  - Services management
KW  - Services marketing
KW  - healthcare and information technology
KW  - finance and educational services
ER  -