Raju, J. K. <br/><br/>
Marketing Management /  
J K Raju ; Hema Patil and C Srikanth 
 - Mumbai :  Himalaya Publishing House,  2014 
 - 331 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9789350975213 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management