Hawkins, Del. I. <br/><br/>
Consumer Behavior :   Building Marketing Strategy /  
Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee 
 - 11th ed.  
 - New Delhi :   Tata McGraw Hill Education Pvt. Ltd.   2010 
 - xxix, 866p. ;  24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Subjects--Index Terms: </label>Consumer Behavior Marketing Strategy Demographics Motivation Personality Consumer Decision