TY - GEN AU - Robert,Cavett TI - Success with people : : your action plan for prosperity and success /​ SN - 9789388241205 U1 - 650.1 23 PY - 2018/// CY - India : PB - Manjul Publishing House, KW - Success in business KW - Management. KW - Industrial relations KW - Personnel management N1 - Introduction How this book can help you People love to buy but they hate to be sold We must first sell ourselves People are persuaded not by what we say but by what they understand How does it benefit me-not you, but me? Wants, not needs, cause people to act Emotion opens the door but logic locks its tightly Something Will Rogers said Human engineering is a ticket to anywhere What makes Joe go? The stream of human consciousness Positive morality The credentials of leadership A new dimension in recuiting The anatomy of persuasion Where professionalization begins, mediocrity ends You can't heat an oven with snowballs What is your mental diet? What is your job? Where do we go from here? ER -